And yet many businesses continue to pay little attention to the mobile-friendliness of their websites. But Google is paying very close attention to those companies that performed mobile-friendly website conversions on their sites.
In fact, if your business website isn’t mobile-friendly, you can expect Google to be giving you the cold shoulder for search engine rankings. As recently reported in the Wall Street Journal, Google has begun favoring mobile-friendly sites and penalizing sites that are less mobile-friendly.
(A before and after your Mobile-Friendly Website Conversion)
Notice the before conversion site, it’s difficult to read, the call to action is missing, and navigation is hard to read and click.
The site, once converted, is very user-friendly; large buttons with icons helping the user understand their purpose, images displaying larger, and the logo is more prominent.
The left reflects the site today and to the right is what it should look like.
Learn more about google site optimization.
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