Sometimes we don’t know what web platforms our customers, or consumers of our information, like to visit to hear what’s going on in our industry.
The proverbial question of “how do I reach more people?” ails many business owners.
The answer: Be everywhere you can possibly be, frequently. Omnipotence.
In my search for ways to be in as many places as possible, with as little effort as possible, I came across IFTTT.com
By utilizing IFTTT, my plan is to share Posts, like this one, directly to Blogger (aka Blogspot), Twitter, and Tumblr via automating this website’s RSS feed. In fact this is the first post created since implementing IFTTT. So, you could say this is a dummy post to test the applets created at IFTTT.
I’m excited to see if this works!
If you found this post via one of the platforms above, toss me an email at info@stoneampseo.com! Cheers!
Tips to Gain More Clients Using Alignable – A Kansas City SEO Perspective
Tips to Gain Clients Using Alignable
Alignable is a great network with millions of different connections across a wide variety of local communities. It is an established and free network where small businesses can build trusted relationships with each other and generate their referrals. Members typically utilize the power of this network to get different answers to questions they may have, to connect with other members of their local business community, and even for increasing the brand awareness of their business.
Regardless, whether you’re a Graphic Designer, Hair Stylist, or Local SEO Expert, the business relationships that can be created and nurtured through Alignable are extremely valuable.
Let’s Get Started Creating More Clients Online Using Alignable!
Steps To Begin Building Relationships on Alignable
Create Your Profile.
When you initially sign up for Alignable, you are going to be asked to create a profile. This is the very first thing that people are going to be able to see when it comes to your business. Any completed profile is going to get much more connections and hits than a profile that isn’t complete. Therefore, you will want to be sure to complete your profile by including a variety of things such as a photo, description, and more.
2. Establish Your Network.
Once you have fully completed your profile, you will then want to try to establish your network. When people ultimately view your profile, you want to see whom they’ve connected with, who trusts you, and whom you trust. Therefore, you will be able to establish a network by which you can further expand upon.
You can start by simply connecting with various people that you might already know within your tight-knit professional network. After, you can begin to establish other relationships beyond this circle. You want to start with people that you are actively engaged with on a regular basis at first because these are going to be the people that are much more likely going to trust you, recommend you, and are much more credible than someone that doesn’t know you as well.
3. Grow Your Network.
Once you have set up a profile and begun to make your initial connections through establishing your network, your next task will be to grow your network. You will want to be sure that you are doing it the right way and not spamming people left and right. You will be able to connect with businesses that you might like to meet, network with, and generate referral opportunities that you might have available.
It is important to understand that you are not on the network to simply sell to each other. This spamming is not appropriate on the network, and anyone that does it will have their profile completely shut down. This network was established to help each other grow our businesses through the power of networking and referrals. For this reason, you should be thinking about different types of businesses that you might want to connect with on the network.
For instance, if you find that you might share a common target market or ideal customer group with another kind of business in your local area, you might think about ways in which you can generate more business for each other such as with a co-promotion or something else. Whatever the reason you are going to be contacting the other businesses, you will want to leverage the network to your advantage. Everyone in the network joined to help grow their businesses. Therefore, there is no reason to be timid.
How Should You Use Alignable?
The ultimate goal for using a network-based service like Alignable would be to build strong relationships with various fellow business owners that might share the same kind of target market as your own.
Along with this, you can generate and develop relationships that can help you unlock a lot of access to the information you might need, resources that can help, or even to find opportunities to grow your business. There are two different elements to being able to build and achieve success. The two are building relationships and unlocking access to these relationships.
Building Professional Relationships.
Your network ultimately consists of a variety of levels of relationships. You likely have your core, connections, and a following. Therefore, you want to be sure that your network contains all three of these kinds of relationships because they all work together to form a good base for building your business.
Your core is full of the relationships that trust each other the most. These are the people that you can typically turn to on a dime and ask them questions while expecting answers and even going to them for regular referrals. Whereas, you will also want to have people that are your connections that are in your relationship group as well. These are people that you are either just getting to know or perhaps they are people that you have known for years that you can readily turn to if you have specific questions but are also people that you want to keep informed about the ongoings of your business. This is a good group to continually reach out to when you have different sorts of questions while running your business, finding various services you might be able to use, or advice on various local issues that you are facing.
Knowledge Sharing with Professionals
The following is the group that you are looking to meet or even learn from. These are the people that have not yet entered your network but are people that you might want to get into your network. These are people that you have already added but have not yet added you back. The service will provide you with different kinds of opportunities involving them and let you know what they are up to on a regular basis.
With Alignable, you will be able to head on over to the Ask and Learn tab which will show you a forum where you can post a question to a variety of people that are on the website. This forum will include everyone that follows a variety of topics such as Sales, Marketing, or even Operations. It will also include those that are already established inside of your network, along with different businesses that are in your local area. That way, you will be able to get answers to questions that you might have on your mind, and when answers do come, you should be able to make a much more informed decision. The best part about this is the ability to pick an audience and get answers from people that you deem most trustworthy to answer them.
The entire service is extremely user-friendly, and you will be able to grow your business through its very active community. Regardless of what business you are looking to boost sales of or get more clients with, you should be able to see some great results by investing in this kind of network. The amount of effort you put into it is the kind of results you can expect to get out of it. Alignable is something that can be very powerful if you implement the right kinds of strategies and leverage it the right way in your business. You want to take this kind of network seriously because it can be a huge differentiator in your business and provide your business with some serious results.
A Great Tool to Add to Your Marketing Arsenal
While this kind of network should be utilized in conjunction with other marketing methods, by using it, you should be able to generate some newer business connections that will allow your other marketing efforts to be more fruitful. After all, you are going to be generating a good amount of interest from other business owners that are looking to do the same thing with their businesses. Thus, by connecting with business owners with the same goals and intentions in mind, you might be able to come up with different ways in which you can help each other achieve them. Working together with different business owners and seeing what can be done is one of the great things about this kind of network.
Referrals Build Businesses
Overall, there are a lot of different ways in which you can leverage Alignable to make a lot of connections and generate more clients than ever before. The biggest way to leverage this kind of network to get more clients is going to come through the power of referrals. The entire goal of this kind of network is to bring like-minded business owners with similar goals to come together and think about ways they can help each other. The truth is, a lot of businesses consider themselves competitors when in fact they are far from it.
A lot of businesses and industries that you might not even consider related serve the same exact target market, and it only makes sense to come up with different strategies to effectively target these markets through co-promotional strategies or whatever else. This kind of network can provide a significant boost to anyone that is looking to broaden their scope and generate more sales in their business.
Domain Authority is the toughness of your online site, determined by moz.com on a scale of 1 to 100. 100 is the best as in being a giant like google.com or facebook.com.
Here’s the definition from moz.com:
Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. source: moz.com
What do SEO Experts say?
Domain Authority, or DA, isn’t a metric that can grow overnight. It takes a combination of good SEO techniques, proper inner linking, backlinking, and a lot of patience!
Neil Patel states it nicely this way:
At the most basic level, to have a good link profile, you have to do two things:
Get rid of bad links.
Gain good links.
Let’s deal with the first one — getting rid of bad links. This is pretty straightforward. You request the removal of these links, and if that fails, you disavow them. Done. read more from Neil Patel
What is Trust Flow?
Trust is everything! We want our content to be considered a reliable source of information. We also want those linking to our content to be trustworthy, and we wish to be trustworthy for those we send links to. Being a good neighbor is crucial to the success of the online community. As we send quality links, we wish to receive quality links.
Trust Flow is a number predicting how trustworthy a page is based on how trustworthy sites tend to link to trustworthy neighbors. source: SearchEngineLand.com
What do Premier SEO Agencies say?
Our words: You either associate with the “In” crowd or you’re left wondering where the party is!!
It turns out, though, that trustworthy sites tend to link to trustworthy neighbours. Those neighbours also tend to link to trustworthy neighbours themselves. In fact – after lots of iterations – those outside the circle of trust are put in the cold. source: Majestic.com
Our Best SEO definition of Domain Authority and Trust Flow?
Stick around for awhile on the web, while you’re here to provide some solid information adding value to your reader’s lives. Make friends with other sites that have good friends and keep adding value at every opportunity! Being in the right crowd makes you trustworthy and gives you some authority on the topics you share.
Mobile-Friendly Website Conversion | Top SEO Experts
The World is going mobile, and quickly!!
Mobile-Friendly Website Conversion
In 2014, for the first time ever, mobile devices were used to access the Internet more often than PCs. It was a landmark occurrence. A game-changer. Is your website ready for a mobile customer?
And yet many businesses continue to pay little attention to the mobile-friendliness of their websites. But Google is paying very close attention to those companies that performed mobile-friendly website conversions on their sites.
In fact, if your business website isn’t mobile-friendly, you can expect Google to be giving you the cold shoulder for search engine rankings. As recently reported in the Wall Street Journal, Google has begun favoring mobile-friendly sites and penalizing sites that are less mobile-friendly.
Here’s an example of what we’re talking about in this post.
(A before and after your Mobile-Friendly Website Conversion)
Notice the before conversion site, it’s difficult to read, the call to action is missing, and navigation is hard to read and click.
The site, once converted, is very user-friendly; large buttons with icons helping the user understand their purpose, images displaying larger, and the logo is more prominent.
The left reflects the site today and to the right is what it should look like.
So if your business website isn’t mobile-friendly, making it so should probably be bumped up in priority on your to-do list. Your customers will think you’re operating in today’s world!
Check your site by using Google’s mobile-friendly tester webpage. It’s simple, you enter your web URL into the box, click analyze, and viola instant results!
If you’d like to take on the challenge of converting your website to mobile-friendly, Google has provided three things you should know when building a site for mobile devices here.
Organic Traffic | Purchase SEO Consulting Services Today
Why is it so important to generate organic traffic to your business website?
Digital marketers and SEO professionals are always and relentlessly seeking unique and new ways of enhancing their customers’ online presence in addition to their websites’ position in Google search results, to generate organic traffic.
Estimating organic traffic isn’t the only means if you desire to quantify the success of your SEO campaign. There are various other facets of SEO success that are often overlooked by online marketers. Let us discuss what they are.
Great SERP positions aren’t enough!
Most online businesses estimate the success of the Search Engine Optimization efforts depending on the organic traffic their websites see.
The more visitors your site sees from organic, the more successful the Search Engine Optimization campaign is. But that isn’t an actual picture consistently.
Google search comprises results from PR and social media websites broadening the station of organic search. Moreover, the search engine algorithms of Google are exactly making it hard for SEO specialists to judge how the sites are analyzed by the algorithm and more complicated.
Even if you’re not in the top ranking, quality info can be still recognized by Google from your website and highlighted in the response box.
Although you may be ranking high, you can see a decline in click-through rate if your market competition gets its site content into the answer box. Hence, the demand for quality content that is excellent was never as vital as before.
Understand the real source of traffic
A popular e-commerce market, Groupon de-indexed its site for nearly 6 hours as a part of its experiment to measure the impact of deindexing on their direct and organic traffic. The company found that de-indexing has resulted in an almost 60% decrease in its direct traffic while organic traffic was virtually zero. If you prevent such fundamental issues as no-indexing and misattribution, you’re able to get your website more traffic than it’s credited. Therefore you should figure out the actual supply of traffic to your site.
Controlling your inbound links
Link building one of the most important things to do when you’re doing SEO. If you’re building links it’s important to have in mind that this work is time-consuming and sometimes very hard. To ease your work you can use this tool – Linkio.com which can be a huge time saver and also will automate your process and give you the exact link building game plan for any target website.
Smarter browsers can transfer organic traffic to direct channel
Real smart leading browsers including Google Chrome and Safari have gotten more sophisticated. They can quickly track your search history when you try to type in the search phrase and give you the next idea. If you click on the browser proposed link, you are technically bypassing organic search results and hence, this will be imputed as a direct channel.
You likely know how today’s advanced browsers quickly understand what you happen to be looking for even when having just typed half a word or phrase if you are a regular internet user. Significance, the traffic that you were considering before that was organic is now credited as direct traffic, and therefore, they mightn’t be a part of your Search Engine Optimization report. But before performed Search Engine Optimization still owns the credit for it!
What is more?
Hence, such leads are regarded as direct traffic. The truth is, Google can direct users straight to the in-program page in the search result circumventing the website.
Bottomline
There are many facets of organic and paid search channels that websites owners or Search Engine Optimization professionals have to consider today to obtain maximum clicks and conversions. You will find many other aspects that you have to contemplate measuring the real worth of your Search Engine Optimization campaign while organic traffic is still the essential characteristic of the Search Engine Optimization metric.
