Google My Business Posts – A Simple Guide

A Simple Guide For Google My Business Posts

Google My Business allows business owners to share events and market products and services directly through Google Search and Google Maps by using Google Posts. These small cards appear on a choice position on the Google Search Results Page that your potential customers will use when searching for your business.

Why Should You Use Google My Business Posts?

Google posts are an excellent way for those looking to make it easier for their potential customers to find their business. While these are not suitable for all types of companies, they are so easy to set up, simplistic to use, and highly effective make them well worth the small amount of effort needed to give them a try.

FREE Advertising

Using Google My Business Posts to promote a business costs nothing. It’s almost like having a social media account, but the range is far broader and more comprehensive.

Most Purchase Research Starts in a Search Engine

It has been established that 81% of all shoppers will conduct an online search for any businesses or products before purchasing. 61% of these online consumers will begin with a standard search engine. Google My Business Posts will ensure that this vital information is presented to these shoppers.

Provides an Incentive to Click

Posts provide that small incentive needed to make a click and a connection to your company. This allows them to learn more about the events, products, or services you are offering.

Easy to Manage From Anywhere

Because they are part of the Google My Business service, posts can be easily managed from the website or even from your mobile device when you are out and about.

Making the Most of Google My Business with Posts

Google has made every effort to emphasize the importance of Google My Business and Google My Business Posts. This means your posts will show up on Google+, Google Maps, and Google Search Results. They are intended to make it easy for customers to learn more about you no matter what devices they are using to find you.

When you create a post, it will appear in the Google SERPs or the Google Maps window for customers searching for your business. They will pop up in the knowledge graph located on the right side of the page. The same is true in mobile or desktop searches.

Creating a GMB Post

If you will take advantage of this effective means of marketing your brand, there are some things to know. First, simply log into the Google My Business dashboard and follow the link on the left side of the screen to the “posts” section.

Next, you will see a screen open that allows you to select from a few different types of posts that you can use.

Different Google My Business Posts You Can Create

Google provides versatility and improved functionality for the different types of posts you will need to effectively market your business.

Offers

Offer posts are some of the best because they can announce a special offer that will expire at some given time. Here you can set a start date, an ending date, a headline, limitations (such as “one per customer”), and a description of the offer. The post will then stay posted throughout the given period keeping your customers and potential customers aware of the deals you provide.

What’s New! – Updates

You can create individual update posts on your Google My Business page to keep your audience abreast of the latest happening in your business. This can include helpful information that your customer would like to know about. Did you hire a new hairdresser with a special knack for the Brazilian Blowout? Do you open a new location on Baker St.? Are you offering the latest models of power tools? This is something your customers would like to know about, and you can tell them all about it with Google Update Posts.

Add Events

Events are an excellent tool for a wide range of marketing strategies, and you can announce them with a Google My Business Post. This could be the opening of a new location, a particular VIP shopping hour, an anniversary celebration, the launch of a new product, sneak previews, and so much more. You will have titles and date range options for this type of post. You will even be able to choose the times of day the post is visible.

Add Product

This is a perfect way to keep your customers aware of the wares you offer at your locations. You can include a detailed description and profile of each item you offer, including details like prices and categories. Make sure that you follow each one up with a call to action.

If you include a URL as a call to action for the products you offer, be sure to apply UTM tracking. This will allow Google Analytics to track your clicks, and they can be recorded as direct traffic.

Crafting the Perfect Google My Business Post

There are few things to keep in mind when crafting the most effective post. The first thing to know is that your posts can only contain 1,500 characters. So, keeping your message concise is rule No. 1.

Furthermore., your posts will look a little different if viewed on a mobile device or a desktop. This means that some mobile devices will cut off a small portion of text in some situations. The best way to compensate for this is to use those first 10 to 20 words to pack an engaging punch.

After understanding the two essential parameters, creating impactful posts that will engage your audience is simple. Our final section will cover some of the most critical hints to accomplishing this minor miracle. Keep in mind that many of the essential “do’s” and “don’ts” you will find here can be adapted to suit the needs of your business and marketing directions.

Do’s

Steal Good Ideas

If you have seen a competitor or another business with an excellent posting plan, borrow it. Take the elements that they use and make them your own.

Use Great Photography

It sounds obvious, but the importance of good photography can’t be underestimated. Explicit, sharp imagery will make a more significant impact on your audience and provide a clear depiction of your business and operations.

Image format — JPG or PNG format
Minimum size — 720px wide by 540px tall

Plan High-Impact Headlines

Write an inspiring headline that propels your audience to take action. Something like “Get a Free Doughnut” provides an incentive for a specific action. This can be a great way to encourage more foot traffic. Because this section has a limited number of characters that can be used, it will be essential to concentrate your message into a short statement that is easily understood.

Keep Descriptions Short and Sweet

Keep the descriptions you will include in your posts as short as possible as well. You only have 1,500 characters to use, but according to Google best practices, only the first 80 characters matter, as these are the only ones that show up in the SERPS. The best practice is to keep the word count to 100 – 130 words.

Clear Calls to Action

Once more, it is important to emphasize the importance of using clear calls to action in your posts and descriptions. You will find that you will get plenty of practice in this vital practice because of the sheer number of posts and illustrations that will have to be made.

Don’ts

Avoid Confusing Terminology

Don’t include words that only a select few will understand; this information is for the general public, even many potential customers who are not in your niche just yet. Be Clear!

Avoid Excessive All-Caps and Exclamation Marks

Google best practices discourage the use of all exclamation points and all-caps messages. Make sure your descriptions and headlines are neat and correctly punctuated.

Avoid More Than One Theme in a Post

Understand that these posts will be designated a limited amount of attention from their target audience, so it is essential to keep your posts simple. Don’t cram too much information even if you can conceivably do so in very few words. Besides, you will be able to publish several posts simultaneously, so make sure you take full advantage of the various options you have.

Avoid Too Many Exclusions

If you have posted a deal or special offer, never include more than two or MAYBE three exclusions on the post. If you must write three or more exclusions, it is better just to write “Restrictions May Apply.”

Final Notes on Google My Business Posts

In the end, Google My Business is an essential component of any local SEO or marketing campaign. The advent of Google My Business Posts has allowed local marketers much more versatility and functionality to use this favorable platform. Greater brand awareness, foot traffic, and profitability can be found by carefully applying the tips and pointers applied above.

Domain Authority and Trust Flow – SEO Information

Domain Authority and Trust Flow Website Metrics

What is Domain Authority?

Domain Authority is the toughness of your online site, determined by moz.com on a scale of 1 to 100. 100 is the best as in being a giant like google.com or facebook.com.

Here’s the definition from moz.com:

Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. source: moz.com

What do SEO Experts say?

Domain Authority, or DA, isn’t a metric that can grow overnight. It takes a combination of good SEO techniques, proper inner linking, backlinking, and a lot of patience!

Neil Patel states it nicely this way:

At the most basic level, to have a good link profile, you have to do two things:

Get rid of bad links.

Gain good links.

Let’s deal with the first one — getting rid of bad links. This is pretty straightforward. You request the removal of these links, and if that fails, you disavow them. Done. read more from Neil Patel

What is Trust Flow?

Trust is everything! We want our content to be considered a reliable source of information. We also want those linking to our content to be trustworthy, and we wish to be trustworthy for those we send links to. Being a good neighbor is crucial to the success of the online community. As we send quality links, we wish to receive quality links.

Barry Schwartz from SearchEngineland.com puts it like this:

Trust Flow is a number predicting how trustworthy a page is based on how trustworthy sites tend to link to trustworthy neighbors. source: SearchEngineLand.com

What do Premier SEO Agencies say?

Our words: You either associate with the “In” crowd or you’re left wondering where the party is!!

Majestic.com states:

It turns out, though, that trustworthy sites tend to link to trustworthy neighbours. Those neighbours also tend to link to trustworthy neighbours themselves. In fact – after lots of iterations – those outside the circle of trust are put in the cold. source: Majestic.com

Our Best SEO definition of Domain Authority and Trust Flow?

Stick around for awhile on the web, while you’re here to provide some solid information adding value to your reader’s lives. Make friends with other sites that have good friends and keep adding value at every opportunity! Being in the right crowd makes you trustworthy and gives you some authority on the topics you share.

Mobile-Friendly Website Conversion | Top SEO Experts

The World is going mobile, and quickly!!

Mobile-Friendly Website Conversion

In 2014, for the first time ever, mobile devices were used to access the Internet more often than PCs. It was a landmark occurrence. A game-changer. Is your website ready for a mobile customer?

And yet many businesses continue to pay little attention to the mobile-friendliness of their websites. But Google is paying very close attention to those companies that performed mobile-friendly website conversions on their sites.

In fact, if your business website isn’t mobile-friendly, you can expect Google to be giving you the cold shoulder for search engine rankings. As recently reported in the Wall Street Journal, Google has begun favoring mobile-friendly sites and penalizing sites that are less mobile-friendly.

Here’s an example of what we’re talking about in this post.

(A before and after your Mobile-Friendly Website Conversion)

Notice the before conversion site, it’s difficult to read, the call to action is missing, and navigation is hard to read and click.

The site, once converted, is very user-friendly; large buttons with icons helping the user understand their purpose, images displaying larger, and the logo is more prominent.

The left reflects the site today and to the right is what it should look like.

So if your business website isn’t mobile-friendly, making it so should probably be bumped up in priority on your to-do list. Your customers will think you’re operating in today’s world!

Check your site by using Google’s mobile-friendly tester webpage. It’s simple, you enter your web URL into the box, click analyze, and viola instant results!

If you’d like to take on the challenge of converting your website to mobile-friendly, Google has provided three things you should know when building a site for mobile devices here.

Learn more about google site optimization.

Have this taken care of within 48 hours by contacting us today!

Organic Traffic to Your Website with SEO Services by Stone Amp SEO

Organic Traffic | Purchase SEO Consulting Services Today

Why is it so important to generate organic traffic to your business website?

Digital marketers and SEO professionals are always and relentlessly seeking unique and new ways of enhancing their customers’ online presence in addition to their websites’ position in Google search results, to generate organic traffic.

Estimating organic traffic isn’t the only means if you desire to quantify the success of your SEO campaign. There are various other facets of SEO success that are often overlooked by online marketers. Let us discuss what they are.

Great SERP positions aren’t enough!

Most online businesses estimate the success of the Search Engine Optimization efforts depending on the organic traffic their websites see.

The more visitors your site sees from organic, the more successful the Search Engine Optimization campaign is. But that isn’t an actual picture consistently.

Google search comprises results from PR and social media websites broadening the station of organic search. Moreover, the search engine algorithms of Google are exactly making it hard for SEO specialists to judge how the sites are analyzed by the algorithm and more complicated.

Even if you’re not in the top ranking, quality info can be still recognized by Google from your website and highlighted in the response box.

Although you may be ranking high, you can see a decline in click-through rate if your market competition gets its site content into the answer box. Hence, the demand for quality content that is excellent was never as vital as before.

Understand the real source of traffic

A popular e-commerce market, Groupon de-indexed its site for nearly 6 hours as a part of its experiment to measure the impact of deindexing on their direct and organic traffic. The company found that de-indexing has resulted in an almost 60% decrease in its direct traffic while organic traffic was virtually zero. If you prevent such fundamental issues as no-indexing and misattribution, you’re able to get your website more traffic than it’s credited. Therefore you should figure out the actual supply of traffic to your site.

Controlling your inbound links

Link building one of the most important things to do when you’re doing SEO. If you’re building links it’s important to have in mind that this work is time-consuming and sometimes very hard. To ease your work you can use this tool – Linkio.com which can be a huge time saver and also will automate your process and give you the exact link building game plan for any target website.

Smarter browsers can transfer organic traffic to direct channel

Real smart leading browsers including Google Chrome and Safari have gotten more sophisticated. They can quickly track your search history when you try to type in the search phrase and give you the next idea. If you click on the browser proposed link, you are technically bypassing organic search results and hence, this will be imputed as a direct channel.

You likely know how today’s advanced browsers quickly understand what you happen to be looking for even when having just typed half a word or phrase if you are a regular internet user. Significance, the traffic that you were considering before that was organic is now credited as direct traffic, and therefore, they mightn’t be a part of your Search Engine Optimization report. But before performed Search Engine Optimization still owns the credit for it!

What is more?

Hence, such leads are regarded as direct traffic. The truth is, Google can direct users straight to the in-program page in the search result circumventing the website.

Bottomline

There are many facets of organic and paid search channels that websites owners or Search Engine Optimization professionals have to consider today to obtain maximum clicks and conversions. You will find many other aspects that you have to contemplate measuring the real worth of your Search Engine Optimization campaign while organic traffic is still the essential characteristic of the Search Engine Optimization metric.