Local SEO Client Success Story – Cornerstone

Dr. David Fieleke has been caring for patients in his hometown of Lee’s Summit since 2011. The opening of Cornerstone Dermatology in July 2018 represents the realization of Dr. Fieleke’s calling to continue providing excellent, compassionate care to patients in the local Kansas City area.

Dr. Fieleke has an amazing reputation, via word of mouth,  but Cornerstone Dermatology was a new company with zero visibility online. In fact, when people searched for Cornerstone Dermatology, they were served results from Pennsylvania and Australia for similar branded company names. This troubled Dr. Fieleke of how he and his clinic would ever be found online. How could he bring on new customers, if the word of mouth recommendations were lost upon Google searches? It was important to the success of the business to be as accessible as possible for local patients.

Cornerstone Dermatology contacted Stone Amp SEO and shared their desire to help as many people as possible in the Kansas City area at their new location. It was important to them that their marketing budget could be met and that we had an acceptable target goal in place from our local SEO activities for new customer traffic.

The first step was to ensure their brand new website was optimized for search, according to industry-standard best practices. We then ensured all content was compliant with HIPPA and the Accessibility Cares Act standards. We then focused on Company Branding, Localized Content, and Relevant Link Building.

Stone Amp SEO and Cornerstone Dermatology worked together to determine where their qualified patients lived and what search phrases those patients would use while trying to find the best dermatology services in the Kansas City area. Stone Amp SEO then sculpted targeted, localized, pages to capture this traffic by area. A combination of this localized content and search traffic from those targetted areas quickly caused Google to take notice, rising Cornerstone’s local pages to the top of search results.

By identifying Cornerstone’s branding and new patient needs, Stone Amp SEO provided quality, optimized, content that helped Cornerstone’s patients connect with their practice. Cornerstone delivers on their promise of professional skin care assessments and procedures, giving their patients the absolute best results, which allows Cornerstone Dermatology to continue to grow their practice.

Within a twelve-month period, Stone Amp SEO is responsible for 67% of traffic coming from online searches, these organic search users accounted for 68% of all the phone calls that come into the practice. During that period, Cornerstone Dermatology realized a Return on Investment of 664% from Stone Amp SEO’s online strategies.