The Stone Amp blog

News – Everything Digital Marketing Related

Search keeps moving. Google ships updates, AI answers sit above the links, and what worked last year can stop working without warning.

So we write it down. Plain guides on search engine optimization, local search, technical fixes, content and link building, plus what it takes to get your brand mentioned in AI answers. Pick one. Try it on your own site.

Stone Amp SEO is Jeremy Springer and Jody Autrey. The same two people run your SEO and your AEO.

Guides, checklists and search updates

How AI Overviews Are Changing Local Search for Kansas City Businesses
What Google’s AI Overviews changed about local search in Kansas City, what stayed the same, and where a local business should start.
How AI SEO Tools Are Changing the Way Small Businesses Rank on Google
Where AI SEO tools actually help a small business rank on Google, where they go wrong, and what still needs a person.
Google Business Profile Optimization: A Step-by-Step Guide for Kansas City Businesses
A plain, step-by-step guide to setting up and keeping up a Google Business Profile for a Kansas City business.
The Complete Local SEO Checklist for Small Businesses in 2026
A working local SEO checklist, from your Google Business Profile and citations to reviews, local links, mobile speed and schema markup.
What Is AI SEO and Why It’s Changing How Businesses Rank in 2026
What AI SEO actually means, how AI Overviews are changing search, and what a small business can do about it.
Google My Business Posts – A Simple Guide
How Google My Business posts work, the four post types you can pick from, and how to get one live on Search and Maps.
Mobile-Friendly Website Conversion
Why a site that isn’t mobile-friendly costs you rankings and customers, with a before-and-after conversion and a quick way to test your own site.
Generate Organic Traffic to Your Website
Where your organic traffic really comes from, why a good ranking isn’t the whole story, and how links and browsers can skew what analytics reports.

Quick answers

Frequently Asked Questions

What is digital marketing news?

Digital marketing news covers the latest trends, algorithm updates, and industry insights affecting online marketing strategy. It helps businesses stay competitive in a fast-changing landscape.

Why should I follow digital marketing news?

Industry news keeps you informed about Google updates, platform changes, and new tactics. This knowledge helps your business adapt and rank better.

How often does digital marketing change?

Digital marketing evolves constantly. Google updates algorithms regularly. Social platforms shift features frequently. Staying informed prevents your strategy from becoming outdated.

What topics matter most in digital marketing news?

SEO updates, paid advertising changes, content strategy shifts, and social media algorithm updates matter most. Local search and mobile trends also drive business results.

Where can I find reliable digital marketing news?

Industry blogs, official platform announcements, and digital marketing publications deliver verified news. Follow sources backed by case studies and real client data.